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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Welcome to The Starting 5 Newsletter! The 30 Second Newsletter with stocks, motivation, and tunes! Hope you enjoy!

1. Stock Performance 📈

DIA: $496.23 ↑ 0.06%
NASDAQ Composite Index: 26,102.17 ↑ 1.15%
S&P 500 (SPY): $736.86 ↑ 0.72%
AMZN: $272.61 ↑ 0.53%
AAPL: $293.28 ↑ 2.03%

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2. Crypto Check-In 🪙

BTC: $79,808.00 ↓ 0.21%
ETH: $2,280.65 ↓ 0.74%
SOL: $88.68 ↑ 0.42%
LTC: $57.06 ↑ 1.28%

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3. Motivation Of The Day 💭

“Hardships often prepare ordinary people for an extraordinary destiny.”
C.S. Lewis

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4. Term Of The Day 📚

Working Capital Turnover

📖Definition: A ratio that shows how efficiently a company uses its working capital to generate revenue


📊Why it matters: It helps you see whether a business is making strong use of the cash tied up in receivables, inventory, and payables


💡Example: If a company has $10,000,000 in revenue and average working capital of $2,000,000, its working capital turnover is 5.0x

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5. Song Of The Day 🎧

🎧Song: “Lose Control” by Teddy Swims
Genre: Pop
Why it hits: Big vocals, strong emotion, and a hook that builds fast enough to feel powerful without overdoing it

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