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The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
Readers,
Welcome to The Starting 5 Newsletter! The 30 Second Newsletter with stocks, motivation, and tunes! Hope you enjoy!
1. Stock Performance 📈
DIA: $480.57 ↓ 0.61%
NASDAQ Composite Index: 23,241.99 ↓ 0.76%
S&P 500 (SPY): $681.92 ↓ 0.72%
AMZN: $230.82 ↓ 0.73%
AAPL: $271.86 ↓ 0.37%
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
2. Crypto Check-In 🪙
BTC: $87,933.00 ↓ 0.03%
ETH: $2,986.07 ↑ 0.29%
SOL: $124.63 ↓ 0.46%
LTC: $78.63 ↑ 1.58%
3. Motivation Of The Day 💭
“You don’t have to be great to start, but you have to start to be great.”
— Zig Ziglar
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4. Term Of The Day 📚
Trailing Twelve Months (TTM)
📖Definition: A rolling 12-month total for a financial metric (like revenue, earnings, or free cash flow), using the most recent four quarters.
📊Why it matters: It smooths out seasonality and gives a more current picture than last year’s full-year number—useful for valuing companies and tracking momentum
💡Example: If a company’s last four quarterly revenues were $10B, $11B, $12B, and $13B, its TTM revenue is $46B.
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5. Song Of The Day 🎧
🎧Song: “Rhyme Dust” by MK & Dom Dolla
Genre: EDM
Why it hits: A bouncy bassline with an instantly memorable hook—perfect for locking in without feeling too intense.
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